by Derek Ford | Jan 27, 2026 | Advertising, Commercial, Editorial, Locations, Photography, Portraits
Introduction By 2026, most agencies won’t be asking whether lifestyle photography matters. They’ll be asking whether it’s doing enough. The visual landscape is crowded. Brands are competing for attention in smaller windows, across more platforms, with audiences that...
by Derek Ford | Jan 9, 2026 | Advertising, Blog, Commercial, Editorial, Events, Photography, Uncategorised
The most effective campaigns don’t begin with a shot list. They begin with people. In an era where audiences are increasingly selective about what they engage with, the brands that stand out are the ones that feel human — grounded in real moments, real emotion, and...
by Derek Ford | Dec 1, 2025 | Advertising, Blog, Commercial, Editorial
Where Strategy Meets Story: Commercial Photography for Agencies & Marketing Teams In modern marketing, visuals aren’t just part of the strategy — they are the strategy.Campaigns move fast, expectations are high, and brands are competing across more platforms than...
by Derek Ford | Oct 29, 2025 | Advertising, Commercial, Editorial, Locations, Photography, Portraits, Studio
Refresh your corporate portraits before year-end. Derek Ford Studios offers consistent, polished team photography for your 2026 marketing, website, and annual reports. Professional portraits that align your brand for the year ahead. As the year comes to a close, it’s...
by Derek Ford | Oct 20, 2025 | Advertising, Commercial, Conceptual, Editorial, Locations, Photography, Portraits
Every October, creativity comes alive in the most unexpected ways. This year, I collaborated with two incredible women on a Halloween portrait series that celebrates both the eerie and the playful sides of the season. We scouted locations across Victoria—from Ross Bay...
by Derek Ford | Sep 24, 2025 | Advertising, Commercial, Editorial, Photography, Portraits, Studio
In today’s visual world, your portrait is more than just a photo—it’s your personal brand. Whether you’re a business leader, creative professional, or part of a growing team, a professional studio portrait communicates confidence, credibility, and connection. At Derek...
